Hi, I’m Cassandra “Caz” Gaddis. It’s nice to virtually meet you!

Caz Gaddis of SelfCrafted Media

|Energy & Self-Leadership Coach |

I coach millennial women to energetically shift from trauma-to-triumph, so they can courageously step into possibilities for greater enjoyment and success in what is most important to them.

When we work together, we explore how you desire to maintain, alter, or shift how you’re showing up. Clients become aware of what’s working for them, what may be limiting them, and design an actionable vision for their desired life for who they want to be, do, and have.

I call it being SelfCrafted™ (noun) a state of being where the individual is completely at choice and can craft their “something more” from their core self.

I believe there are no limits as to the potential growth that you can achieve, and I am living proof of it!

I am working on the last few requirements to earn my Certified Professional Coach certification through the Institute for Professional Excellence in Coaching (Referred to as iPEC and accredited by the International Coach Federation (ICF)).

I am a certified Energy Leadership Index (ELI) Master Practitioner. The ELI is a one-of-a-kind attitudinal assessment that enables leaders to hold up mirrors to their perceptions, attitudes, behaviors, and overall leadership capabilities. The ELI assessment differs from personality assessments as it is not intended to label a person and have them work well within that label. Instead, this real-time baseline and the realizations that you’ll gain from the debrief process will change the way you view your world. Side effects include higher consciousness, an increase of energy, and greater leadership effectiveness.

 

| Digital Marketer + Strategist |

I currently have the opportunity of serving on iPEC’s marketing team, connecting and supporting those on their personal development journeys to the next best version of themselves.

Since 2012, I’ve also helped entrepreneurs (coaches, speakers, authors) who struggle with the online visibility of their personal brands. I show them how to highlight their unique story proposition through intentional storytelling- while infusing each step with good energy and exposure opportunities.

I earned my Masters in Social Media Marketing from the University of Florida (2016) and my Bachelors in Public Relations from Florida Gulf Coast University (2009).

During my agency days, I was part of the leadership team serving a well-known social media platform. This client needed support in moderating their social communities to foster positive relationships with their consumers around the globe. I helped create the daily social care flow and reporting process as well oversaw all high-level community engagement and campaign-specific reports for the 26 regions and 16 languages we served in.


| Video Producer |

I love visual storytelling! Since 2010, I’ve helped produce several music videos, short films, commercials, a TV show and a feature film alongside my husband, Les Gaddis, of Gaddis Visuals. I’ve produced, co-directed, scripted, served as on-camera coach, cast, and helped as a location scout.

I look forward to getting to know you better!

| After hours |

When I’m not doing one of the above, I can likely be found spending time with my husband and new baby girl, speaking at Toastmasters, attending a National Speaker’s Association or International Coach Federation meeting, “trying” to rhythmically follow a Zumba class (LOL!), teaching a workshop, recording a new podcast episode, or bear-hugging one of our fur-babies while sipping on a glass of full-bodied red wine.

Professional Bio


Cassandra “Caz” Gaddis is a Certified Professional Coach that empowers young adults to turn “quarter-life crises” into possibilities for greater enjoyment and success in what is most important to them.

Together with her clients, they explore how the client desires to maintain, alter, or shift how they’re showing up. Clients become aware of what’s working for them, what may be limiting them, and design an actionable vision for their desired life for who they want to be, do, and have.

She refers to this as being SelfCrafted™.  A state of being where the individual is completely at choice and can craft their “something more” from their core self.
Caz believes there are no limits as to the potential growth that you can achieve!

Caz has earned a Masters in Social Media Marketing from the University of Florida (2016) and a Bachelors in Public Relations from Florida Gulf Coast University (2009). Currently, she helps change the world, one person at a time, by serving as a digital strategist for iPEC, an international coach training school.

She’s an active member of Toastmasters, the National Speaker’s Association, and the International Coach Federation.

When Caz isn’t coaching she’s creating and connecting. This includes keynoting events, attending Toastmasters, hanging out with humans, and crafting visual stories alongside her husband, Les, through their video production company, Gaddis Visuals.

Caz’ ultimate purpose was birthed in February 2018 and includes soaking up sweet baby girl cuddles from her daughter, Skylyn, and empowering her to create the life of her choosing.